Velkopopovicky Kozel


Due to the restriction of any online beer ads, we've created an interactive YouTube video that was promoting an online store. That store sold goat-wool socks knited by three guys. In our video guys knit, sing folk Russian songs and drink dark Velkopopovicky Kozel.
The results:
We also created an online store friendlysocks.ru, where people could actually buy those handmade goat-wool socks.

The results:

669 014 views on YouTube.
486 comments, 30% with brand mentions.