Due to the restriction of any online beer ads, we've created an interactive YouTube video that was promoting an online store. That store sold goat-wool socks knited by three guys. In our video guys knit, sing folk Russian songs and drink dark Velkopopovicky Kozel.
We also created an online store friendlysocks.ru, where people could actually buy those handmade goat-wool socks.
669 014 views on YouTube.
486 comments, 30% with brand mentions.