Our goal was to increase traffic
on Heinzketchup website and to communicate the product naturalness.
We’ve created and launched a “Grow your own tomato tree” game on the site.
Site audience became 8 times bigger – from 90 000 to 711 480.
10 288 people registered and played the game.
Overall reach made it to 21 300 000
PEOPLE LOVED GROWING THE KETCHUP!