More than 90% of Russian charity funds help only children. And if you’re older than 18
it’s almost impossible to find financial aid for
a surgery. Our goal was to draw maximum attention to this problem. We united the adult-helping funds on a website of Big People project. And for project promotion
we created an interactive video on YouTube.
Our video reached 600 000 views with zero paid promotion.
The number of people helping adults through «Живой» charity fund grew on 30%.