Big People

More than 90% of Russian charity funds help only children. And if you’re older than 18
it’s almost impossible to find financial aid for
a surgery. Our goal was to draw maximum attention to this problem. We united the adult-helping funds on a website of Big People project. And for project promotion
we created an interactive video on YouTube.

The results:

Our video reached 600 000 views with zero paid promotion.
The number of people helping adults through «Живой» charity fund grew on 30%.